FREQUENTLY ASKED QUESTIONS
...advertising in the Philadelphia Wedding Workbook:
How can you afford to offer all of this advertising for a fraction of what other companies charge? It's because we make our profit from the sale of workbooks to brides, not ads like other media companies. Since brides look to us to recommend vendors to her we need to make sure that we can stand behind those vendors. So, we go through a pre-screening process to find good ones which takes man power... and that's why you're being invited to become a member. You've been pre-screened and we'd love to recommend you to our brides.
What does the print ad look like? It's beautiful. Our graphics team is award winning and will work with you to create an amazing print ad. Each print ad is 5.5x8.5 and in full color. Each ad is personally designed to match your business color schemes, look and feel. We do not work off templates. There is only one ad per page for higher exposure. Our workbook is sectioned into categories; attire, catering, cakes, transportation, venues, flowers, honeymoons, etc.. and we insert a full page ad for a limited number of vendors in each category in each section along with worksheets to keep each bride organized during that part of the wedding planning process in each section.
Aren't brides using online arenas to plan their wedding? 80% of brides use the internet to plan their wedding. However, 98% purchase or create some sort of printed workbook that she carries with her during the planning process. So that's why we cover BOTH print and online exposure for you. This is a WORKBOOK that she writes in, keeps track of everything in and then it becomes a keepsake once the wedding is over. She doesn't throw this away...she uses it and carries it with her everywhere she goes. If your ad is in the right category then when she starts planning that part of her wedding she will see your ad over and over and over again. For those brides who prefer an online guide we have that too and your ad will be in it as well.
How do you advertise the workbook for sale? We market using direct mail, email marketing, bridal shows, Facebook, Twitter, blog tours, SEO, via our affiliate program and partnerships with Martha Stewart Weddings, Wedding Wire, Our Wedding Day, etc. Since we make our profit from the sale of the book marketing it to brides is our top concern.
Where do you get your bride leads? We receive bride leads from our partnerships with different registries as well as online via our own websites. These are the same lists that we use to market the printed wedding workbook to. All are permission compliant, opt-in co-registrations.
Do you have a guarantee on your leads? YES! No database is perfect. However, we guarantee a 98% delivery rate. Plus, if we can't replace the portion of leads that are undeliverable, we'll refund that portion to you. See Terms & Conditions for complete details.
When will I get my 500 leads? You will receive your first set of 500 leads within 24 hours of signing up with us! We don't play around and we're so confident with our program that we stand proud.
Will I get other leads throughout the year or is it just these 500 leads? You will get leads as they come in. These leads will be emailed to you one by one whereas the first set of leads will come in one big list of 500 via an excel sheet.
How do I sign up? It's easy. Simply click the link below. Our sign up process is via an online membership contract. If you have questions please call us.
Questions? Please call (610) 572-1721 ext 6
